Diesel is an Italian brand that produces casual and sportswear and now boasts a kids line for your baby fashion. Diesel has been founded in Italy by Renzo Rosso, who started producing mainly jeans in his house; in 1976, he started to work for a clothing company and in a few years he became co-owner of the company, that had from that time gained the name of Diesel. This company produced jeans for itself and for other brands. In the ‘90s the brand exported all over the world as Made in Italy and in 1997 opened one of the most innovative website for that time: they started to sell on the Web!
Diesel has always been fashionable not only for its products, but also because of its innovative internal structure and its willingness to be pioneer; this nature reflects also in the baby fashion collections.
Baby fashion is the perfect description for a child wearing Diesel, because Diesel is sporty, casual, street and fashion at the same time and each style, though quite plain and unassuming, is always fashionable and never old.
In the Diesel kids collection you can find many different kinds of styles, all belonging to the street style category: outerwear, jackets, sweatshirts with or without sleeves, t-shirts, trousers and sport trousers or shorts and, of course, jeans.
Baby fashion look is simple: sweatshirt, a plain t-shirt and jeans, yet everything has to have a special nature, it has to show the personality of the child and the attitude of the brand.